EJBO - Electronic Journal of Business Ethics and 
Organization Studies

Vol. 12, No. 2
ISSN 1239-2685
Publisher: Business and Organization Ethics Network (BON)
Publishing date: 2007-11-12

ARCHIVES (2004-)
ARCHIVES (1996-2004)

Abstract in English

By: Johanna Kujala [biography]

The purpose of this paper is to outline a framework for what I call minding management. In this framework, management is seen as a tool for a stakeholder approach based way to run business. Minding management is defined as a responsible management where the management takes responsibility for the economic, social and environmental affects of the company’s actions. Responsible companies and managers are genuinely interested in the values, expectations and perceptions of their stakeholders, and take them in consideration in their strategies and decision-making processes. They do mind their stakeholders affairs.

The paper stems from a view of an intertwined relation of business and morality. The framework is based on one hand on the stakeholder approach an on the other hand on post-modern business ethics, and it emphasises the role and importance of dialogue and stakeholder inclusion. The paper starts by discussing the premises of the stakeholder approach and responsible management. After that, the role of ethical theories in business context is shortly discussed and post-modern ethical thinking is defined as the most suitable for today’s business environment in general and especially for the ideas of stakeholder management. The paper is concluded by presenting the concept of minding management and its principles combining the ideas of post-modern business ethics, dialogue based stakeholder approach and responsible management.